Brand identity design for Al Massi: a high-end jewellery consultancy.

THE BRIEF

To create branding & identity design for a jewellery consultancy.

Our Solution

For this project we created a brand that exudes knowledge and elegance. The fine lines of the icon reflect the precision, attention to detail, and care taken when handling gems. Our client explained that colours in gemologist labratories are usually muted, so we selected a soft, colour palette that would showcase the gems without overpowering them. To complement this we selected bronze foiling and smooth satin stock to highlight the brand’s refined and tasteful image.