Packaging design and product launch for Seoul Food, a Korean food brand.

THE BRIEF

To design packaging for a new line of handcrafted Kimchi released by the Seoul Food brand, and to create social media content leading up to its launch in nationwide supermarkets.

OUR SOLUTION

Staying true to the handcrafted, homegrown ethos of Seoul Food, all of the graphics and typefaces used for the packaging and supporting graphics were hand-drawn. In partnership with witty, personable copywriting, we made sure that the tone of voice felt consistent and unified across all forms of communication.