Brand refinement and expansion for Elios Craft Café.
THE BRIEF
To refine and expand the branding of Elios Craft Café, located on the ground floor of the BMMI headquarters in Bahrain. The branding reflects the primary message of “Craft food made easy” offering fresh, nutritious and tasty lunch options to BMMI employees on a daily basis. It feels rustic, organic and trendy but doesn’t conflict with the polished, professional lobby where it is located.
OUR SOLUTION
After refining the existing logo we expanded the brand further to reflect the tagline - “It’s a true craft”. To do this we created a set of unique hand-printed patterns. We experimented with a mono-print technique - cross sectioning a selection of fruits and vegetables and printing them directly on paper. This personable and witty tone of voice is also adopted in the copywriting. Inspired by the game “Simon Says” we replaced Simon with Elios. This brings personality to the brand and is used as a great marketing tool for the cafe’s services and promotions.