Branding for Skinova, an Aesthetic Skincare Clinic.

THE BRIEF

To brand a dermatology clinic based in Muscat, Oman. With the purpose of providing quality and trustworthy medical & cosmetic dermatology consultation, services and products.

OUR SOLUTION

A clean and contemporary brand mark: minimal layouts and photography style are successfully married to a soft fresh colour palette, organic forms and tactile patterns. The result is a brand that is both an innovative leader in its industry while remaining approachable and faithful to its target market.

One thing that was important to us with this brand was to celebrate skin in all its colours and forms. When placing skin under close magnification beautiful patterns and textures are revealed. It was from these that we created a family of graphic patterns used across all collateral. Taking this a step further, we applied special finishes like blind embossing to encourage people to engage with the brand on a sensory level.